We all know about banner advertisements. We have either done them for our business sake or see them around while browsing through the Internet. If you have a business and are thinking about promoting the same using banners then here are certain facts that could help you make the best of your web banner campaigns and save a lot of money too.
The answer is simple. They give more click per thousand impressions ratio than text based ads. Reason behind that is plain as well. The banners being visually more attractive draw the attention of the visitor faster than the normal ads. Banner ads also tend to occupy more space on the page hence have a higher visibility. More space means more area for the designers to show their creativity and send a stronger message to the prospective client. Today multimedia banners virtually dance before the eyes of the web surfer and entice him to go for the product. No wonder the click through rates are higher.
Yes very much, but only if you know how to make the best use of them. At the first glance, the advertisers who are used to text link ads find the image ads costlier. But what is not apparent on the first place is the ROI (return of investment) on each method. When properly done web banners fetch far more returns than normal ads. The charges for banners are higher because image ads take up more ad space. You are charged more for thousand impression compared to text ads but the biding per click may not be higher. To sum up, banners are not a costly affair for business promotions. You can get a thousand impressions for as less as five dollars.
If you are using a popular internet advertising platform like yahoo or Google then they have predefined banner dimensions that you need to follow. On the other hand if you are targeting some particular site then you need to design the banner according to the specifications for the host site. In this case it is advisable to design the banner on the lines of the sties theme and page content.
Try to include some contrasting colors so that your banner catches the eye immediately. Don't over do it. Try to get the banner done by a professional designer. You may be a dab hand at MS Paint but let an expert do it for you. If its a multimedia banner then give enough time between the slides and animation so that they are easily readable by your granny.
It would be obvious to you that placing a banner on a page that already has a dozen banners wont help your cause. More over such pages give a spammy look and scare away the visitor. Try to get the as space toward the beginning or the end of the content on the page. Keep changing the location to see where you get the best click through rates. Having your banner closer to the content (after, between or before) will make sure the visitor who is interested in the content does not miss the banner.
This is the part where most people fail and hence their ROI tumbles. The banner should directly lead to the conversion page. I have seen many advertiser just directing the prospective client to the home page. Believe me this is not going to do any good. The first thing you must keep in mind is that the public does not like to thing and decide. Make a dedicated page for each product or each section of target market. Have every bit of information ready on the landing page that is necessary for the visitor to buy the service of product. Include the product features, shipping options, price and discounts, comparisons etc on the same page. Keep them short and include a link more more details if required. Clarity of language is mandatory as any confusion in the visitor's brain will result in the mouse moving up to the right most corner and closing of your page.
Why people prefer banners?
The answer is simple. They give more click per thousand impressions ratio than text based ads. Reason behind that is plain as well. The banners being visually more attractive draw the attention of the visitor faster than the normal ads. Banner ads also tend to occupy more space on the page hence have a higher visibility. More space means more area for the designers to show their creativity and send a stronger message to the prospective client. Today multimedia banners virtually dance before the eyes of the web surfer and entice him to go for the product. No wonder the click through rates are higher.
Are web banners cost effective?
Yes very much, but only if you know how to make the best use of them. At the first glance, the advertisers who are used to text link ads find the image ads costlier. But what is not apparent on the first place is the ROI (return of investment) on each method. When properly done web banners fetch far more returns than normal ads. The charges for banners are higher because image ads take up more ad space. You are charged more for thousand impression compared to text ads but the biding per click may not be higher. To sum up, banners are not a costly affair for business promotions. You can get a thousand impressions for as less as five dollars.
What is the best way to design a banner?
If you are using a popular internet advertising platform like yahoo or Google then they have predefined banner dimensions that you need to follow. On the other hand if you are targeting some particular site then you need to design the banner according to the specifications for the host site. In this case it is advisable to design the banner on the lines of the sties theme and page content.
Try to include some contrasting colors so that your banner catches the eye immediately. Don't over do it. Try to get the banner done by a professional designer. You may be a dab hand at MS Paint but let an expert do it for you. If its a multimedia banner then give enough time between the slides and animation so that they are easily readable by your granny.
Where should the banner be placed for best results?
It would be obvious to you that placing a banner on a page that already has a dozen banners wont help your cause. More over such pages give a spammy look and scare away the visitor. Try to get the as space toward the beginning or the end of the content on the page. Keep changing the location to see where you get the best click through rates. Having your banner closer to the content (after, between or before) will make sure the visitor who is interested in the content does not miss the banner.
Where should the banner ideally take the visitor?
This is the part where most people fail and hence their ROI tumbles. The banner should directly lead to the conversion page. I have seen many advertiser just directing the prospective client to the home page. Believe me this is not going to do any good. The first thing you must keep in mind is that the public does not like to thing and decide. Make a dedicated page for each product or each section of target market. Have every bit of information ready on the landing page that is necessary for the visitor to buy the service of product. Include the product features, shipping options, price and discounts, comparisons etc on the same page. Keep them short and include a link more more details if required. Clarity of language is mandatory as any confusion in the visitor's brain will result in the mouse moving up to the right most corner and closing of your page.
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