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Showing posts with label Technology. Show all posts
Showing posts with label Technology. Show all posts

Bayer is poisoning our Rice

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Posted on : 10:53 AM | By : Tornado_strikes | In : , ,

Market born will like to bring it to your notice that multinational corporations are now using our rice fields to develop genetically modified rice varieties. Leading the sly pack of scheming MNCs is Bayer. They have acquired a lot of farm land in the village of Chinnakanjarla , about 45 kilometers from Hyderabad in Andhra Pradesh where the genetic contamination of our staple diet is going on in full swing. A similar attempt to introduce genetically modified Brinjal was thwarted by a group of alert individuals in New Delhi recently. Details Here

You may be wondering what the problem here is. What is wrong with GM food crops? Why are we making a pandemonium out of this? What is the imminent danger?
Well then let me tell you bluntly that you are a little too ignorant about facts.

Most of the countries have banned GM crops form their market. Or at least they have strict laws that brands GM food separately from normal food. We don’t have such rules in India . Taking the advantages of loop holes in our law and administration the big MNCs are using our markets as a dump of such GM crap that the world is rejecting.

There have been numerous examples of failure of GM technology in recent times. The BT cotton was a farce. It not only crippled the economy of the cotton growers in Maharashtra who tried them boldly but let to suicides in dozens. You can also check out the side effects on the workers who worked on the cotton fields. It was deliberately suppressed by local authorities though. The BT cotton was supposed to be resistant to bollworm, cotton plants No 1 enemy. But it was prone to other silly pests as well. The problem was finally blamed on wrong gene selection.

This is to highlight the fact that it takes very long years or trials before the dangers of Genetic manipulation can be observed. Some times it could take generation to notice backfire. But in Humans a generation is a long time to observe. Even if we do observe its too late to reverse the genetic code. This would ultimately lead to a catastrophe a thousand times worse than the Hiroshima and Nagasaki episode. And believe me or not the GM brinjal was ready to be introduced in Market in India within mere weeks of actual trial. What if there is a similar case of wrong gene selection in Rice? We have seen how smart our Government and its team of Technical Fools are. All they can see is Dollars not the plight of the nation. It is time to stand up for your own rice.

If you want to help then check this out. http://www.greenpeace.org/india/stand-up-for-your-rice


For more Information use the links below:

http://www.who.int/foodsafety/publications/biotech/20questions/en/ (WHO Stats are not sure about GM methodlogy.)

Diseases to GM http://www.youtube.com/watch?v=z6EIlNaqM60

Revelation By Monsanto Whistle Blower http://www.globalresearch.ca/index.php?aid=3912&context=va

Web Banner Advertisements - 5 must know facts

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Posted on : 3:46 AM | By : Tornado_strikes | In : ,

We all know about banner advertisements. We have either done them for our business sake or see them around while browsing through the Internet. If you have a business and are thinking about promoting the same using banners then here are certain facts that could help you make the best of your web banner campaigns and save a lot of money too.


Why people prefer banners?


The answer is simple. They give more click per thousand impressions ratio than text based ads. Reason behind that is plain as well. The banners being visually more attractive draw the attention of the visitor faster than the normal ads. Banner ads also tend to occupy more space on the page hence have a higher visibility. More space means more area for the designers to show their creativity and send a stronger message to the prospective client. Today multimedia banners virtually dance before the eyes of the web surfer and entice him to go for the product. No wonder the click through rates are higher.

Are web banners cost effective?


Yes very much, but only if you know how to make the best use of them. At the first glance, the advertisers who are used to text link ads find the image ads costlier. But what is not apparent on the first place is the ROI (return of investment) on each method. When properly done web banners fetch far more returns than normal ads. The charges for banners are higher because image ads take up more ad space. You are charged more for thousand impression compared to text ads but the biding per click may not be higher. To sum up, banners are not a costly affair for business promotions. You can get a thousand impressions for as less as five dollars.

What is the best way to design a banner?


If you are using a popular internet advertising platform like yahoo or Google then they have predefined banner dimensions that you need to follow. On the other hand if you are targeting some particular site then you need to design the banner according to the specifications for the host site. In this case it is advisable to design the banner on the lines of the sties theme and page content.
Try to include some contrasting colors so that your banner catches the eye immediately. Don't over do it. Try to get the banner done by a professional designer. You may be a dab hand at MS Paint but let an expert do it for you. If its a multimedia banner then give enough time between the slides and animation so that they are easily readable by your granny.

Where should the banner be placed for best results?


It would be obvious to you that placing a banner on a page that already has a dozen banners wont help your cause. More over such pages give a spammy look and scare away the visitor. Try to get the as space toward the beginning or the end of the content on the page. Keep changing the location to see where you get the best click through rates. Having your banner closer to the content (after, between or before) will make sure the visitor who is interested in the content does not miss the banner.

Where should the banner ideally take the visitor?


This is the part where most people fail and hence their ROI tumbles. The banner should directly lead to the conversion page. I have seen many advertiser just directing the prospective client to the home page. Believe me this is not going to do any good. The first thing you must keep in mind is that the public does not like to thing and decide. Make a dedicated page for each product or each section of target market. Have every bit of information ready on the landing page that is necessary for the visitor to buy the service of product. Include the product features, shipping options, price and discounts, comparisons etc on the same page. Keep them short and include a link more more details if required. Clarity of language is mandatory as any confusion in the visitor's brain will result in the mouse moving up to the right most corner and closing of your page.

Selling Hope in 21st century - Cryonics

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Posted on : 11:48 PM | By : Tornado_strikes | In :


With advent of new technology and rise in the spending power of the consumer the market is soon going to see completely new business ideas. They may sound weird today but with the passing days they might become a day to day affair. Long ago when we used to have messengers running afoot or on horseback delivering high profile messages, the idea of emails would be laughed at. Even the Wright brother's idea of pumping air into the bicycle wheel was an object of mockery at one time.

If I tell you to pay me to preserve your brain so that I might bring you back to life some 50 years latter, what would say. May be you will laugh your ass off and ask me to see a psychologist. But friends, in case you did not know its already a business today. Those who are optimistic about the advances of life science and can afford it are already using this service. This is called cryonics. Citing Wikipedia - “Cryonics is the low-temperature preservation of humans and animals that can no longer be sustained by contemporary medicine until resuscitation may be possible in the future. “

Cryonics shot into limelight when the big guy of base ball, Ted Williams, was deep frozen by his son. After that many famous professors and celebrities have either followed the trend or expressed willingness for the same. Companies like Alcor are already commercially marketing this idea.

My point is not whether scientists can actually bring back the dead awaiting in the deep freezer. We have heard of mummies and draculas doing this successfully in a series of hollywood hits. The point is how is the market going to be. This is the next generation insurance policy as it seems to me. There is going to be a lot of debating and protests and propaganda on this matter before it becomes a normal service in market. But this is definitely some thing to think about – ways to sell hope.

Author: Jojo King , MM Enterprises , Engineering Recruitment Agency, India

Search Engine Optimization – How will it help your business.

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Posted on : 9:22 PM | By : Tornado_strikes | In :

Market born does not generally discuss IT and web technology affairs in this blog. It is reserved for market. I am sticking to the trend today and discussing Search Engine Optimization as a career option and its scope of today's market.

Virtually every business house, that is serious about business and wants business irrespective of geographical reach and location is also serious about online business. The basic requirement for this is a website. This is a virtual office/sales counter/showroom what ever you want it to be. People are now aware of the advantages of online business. Especially this recession has helped online enterprises survive and prosper against all odds.

Considering India where there are as many IT firms as supermarkets it is not always easy to find the right people who can do your job. You might have paid a web development company in your area to make you a website. It might be pretty and highly functional but then you still wonder how is it going to bring business to you. Its like having an office in a lane. You get business only when your prospective clients know what services you provide, how good are you at this and where you are located. In short – promotions. Like the good old brick and wood business establishment the online ventures need promotions too.

This is where online marketing comes into focus. Particularly Search Engine optimization has a mammoth role to play. Netizens today Google up best burger outlets, manpower consultants, movie show times, stolen car dealers, nuclear missile spare parts, boy friends ex etc etc and etc. I mean to say what ever be the requirement people search for it on Google/Yahoo/MSN and other such search engines. This is how business converts in cyber sphere these days. Would you not like to put forth your product when some one is searching for this. Brand name promotion is another thing that is easily done with SEO. Personally I don't like to deal with a company that does not feature on top for a search related to its own brand name.

Search engine optimization can help you boom your business irrespective of size and product range.

Still more clients desert satyam

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Posted on : 9:36 PM | By : Tornado_strikes | In :

It was supposed that the acquisition by Tech Mahindra of the fraud hit IT giant Satyam computers would bring some stability to the company. But it looks the murkier days are to loom longer. Recently some Satyamites have confirmed the loss of two major projects and one average project. These termination of projects are supposed to add more than 500 workers to the bench strength. This will further enhance the number of workers who are dreading a pick slip.

Agilent Technologies and Lowe's Companies, two US based clients of Stayam computers have now closed the door on Satyam. This was then followed by Euronet Worldwide a banking Co. Agilent was supposed to be a big project that involved around 300 professionals. This was the second contract cancelled by Agilent. The previous one had happened in January this year when the project had gone to Hewlett Packard. This current loss has proved to be a gain for TCS.

It looks like all the hard work by Satyam and Tech Mahindra staffers to revive the tarnished reputation is not paying off well. IT manpower recruiters are now seeing a sharp rise in job application with workers dreading pink slips every passing day.