Market born does not generally discuss IT and web technology affairs in this blog. It is reserved for market. I am sticking to the trend today and discussing Search Engine Optimization as a career option and its scope of today's market.

Virtually every business house, that is serious about business and wants business irrespective of geographical reach and location is also serious about online business. The basic requirement for this is a website. This is a virtual office/sales counter/showroom what ever you want it to be. People are now aware of the advantages of online business. Especially this recession has helped online enterprises survive and prosper against all odds.

Considering India where there are as many IT firms as supermarkets it is not always easy to find the right people who can do your job. You might have paid a web development company in your area to make you a website. It might be pretty and highly functional but then you still wonder how is it going to bring business to you. Its like having an office in a lane. You get business only when your prospective clients know what services you provide, how good are you at this and where you are located. In short – promotions. Like the good old brick and wood business establishment the online ventures need promotions too.

This is where online marketing comes into focus. Particularly Search Engine optimization has a mammoth role to play. Netizens today Google up best burger outlets, manpower consultants, movie show times, stolen car dealers, nuclear missile spare parts, boy friends ex etc etc and etc. I mean to say what ever be the requirement people search for it on Google/Yahoo/MSN and other such search engines. This is how business converts in cyber sphere these days. Would you not like to put forth your product when some one is searching for this. Brand name promotion is another thing that is easily done with SEO. Personally I don't like to deal with a company that does not feature on top for a search related to its own brand name.

Search engine optimization can help you boom your business irrespective of size and product range.