With advent of new technology and rise in the spending power of the consumer the market is soon going to see completely new business ideas. They may sound weird today but with the passing days they might become a day to day affair. Long ago when we used to have messengers running afoot or on horseback delivering high profile messages, the idea of emails would be laughed at. Even the Wright brother's idea of pumping air into the bicycle wheel was an object of mockery at one time.

If I tell you to pay me to preserve your brain so that I might bring you back to life some 50 years latter, what would say. May be you will laugh your ass off and ask me to see a psychologist. But friends, in case you did not know its already a business today. Those who are optimistic about the advances of life science and can afford it are already using this service. This is called cryonics. Citing Wikipedia - “Cryonics is the low-temperature preservation of humans and animals that can no longer be sustained by contemporary medicine until resuscitation may be possible in the future. “

Cryonics shot into limelight when the big guy of base ball, Ted Williams, was deep frozen by his son. After that many famous professors and celebrities have either followed the trend or expressed willingness for the same. Companies like Alcor are already commercially marketing this idea.

My point is not whether scientists can actually bring back the dead awaiting in the deep freezer. We have heard of mummies and draculas doing this successfully in a series of hollywood hits. The point is how is the market going to be. This is the next generation insurance policy as it seems to me. There is going to be a lot of debating and protests and propaganda on this matter before it becomes a normal service in market. But this is definitely some thing to think about – ways to sell hope.

Author: Jojo King , MM Enterprises , Engineering Recruitment Agency, India